About Us

Activating the Power of Technology for Agriculture

Digital farming solutions enable a future of food security on a healthy and thriving planet. Changing how we farm, on every farm, starts with delivering powerful agronomic value with solutions that are simple to use.

Our Focus

We are focused on solving agronomic challenges that growers and agribusinesses face daily. Knowing that many farms are members of networks that supply larger processors, CropX facilitates connections, traceability, and transparency up and down the supply-chain.

Our solutions should be simple to use yet have a profound impact on farm management, helping growers make more timely and precise agronomic decisions that add agronomic value. Our solutions should increase connectivity among people, devices, and machinery to help track conditions and activities across fields.

Our Team

Our expertise is grounded in farming, agronomy, hydrology, machine learning, engineering and tech. We create a synergy of expert contributions that draws on the wisdom of our farmer-employees, founders and customers.

Our team spans four continents with offices in the United States, the Netherlands, Israel, and New Zealand.

Acquisitions of complementary precision agriculture companies in the US, the Netherlands and New Zealand expanded our expertise and the use-cases for our technologies.

Our Roots

CropX was founded in 2013 in New Zealand to push innovations in soil sensor technology and digital platforms that are used to access data and generate insights from sensors. It moved to Israel in 2017 to draw from Israel’s deep history and expertise in water-efficient irrigation technologies. In 2019, CropX acquired CropMetrics, a precision irrigation company located in Nebraska, United States, expanding expertise and markets to include pivot irrigation systems.

In early 2020, CropX acquired Regen, a New Zealand precision irrigation company with specific innovations and expertise in the field of effluent management for livestock operations. In 2021, CropX acquired Dacom Farm Intelligence, a precision agriculture company based in the Netherlands that brings 30 years of innovations at the intersection of agriculture and digital technology. Dacom brings with it extensive expertise and technologies that support disease control, irrigation, crop recording, tracking, and more.

In addition, CropX has expanded its ecosystem with Tule Technologies from California, US, and Green Brain from Australia. Tule brings ET sensor technology to the CropX platform, introducing a new method for farms to monitor water usage. Green Brain strengthens CropX’s presence in Australia, nearly tripling the size of the sales team.

In 2025, CropX acquired Acclym (formerly Agritask), a leading agricultural intelligence platform serving enterprise customers such as AB InBev, Nestlé, General Mills, and McCain Foods. This acquisition strengthens CropX’s position in powering enterprise-scale sustainable food systems and expands its capabilities in agronomic farm management.

Meet Our Team

Global Management Team

Tomer Tzach

CEO

Orit Rappaport

Chief HR

Julia Levy

SVP Corporate Development

Tal Cohen

CFO

Sagi Briteman

CTO

John Gates

Strategic Advisor

Eyal Lasko

VP Hardware

Eitan Dan

CRO

Business Leads

Tim Davis

VP Sales, North America

Yehonatan Dimri

VP Product Operations

Dominic Skinner

General Manager, CropX Australia

Marina ter Wiel

VP HR, Europe

Janneke Hadders

President, CropX Europe

Harmen Wollerich

VP Sales, Europe

Matan Rahav

VP Business Development

Board of Directors

Ervin Leibovici

Chairman of CropX Board, Ex-Netafim, OurCrowd

Tomer Tzach

CEO

Kirk Belsby

Head of Finance, Finistere Ventures

Gideon Soesman

Co-Founder, Managing Partner, Greensoil Investments

Fabien Gauthier-Lafaye

VP Finance – Ventures Division, Aliaxis

Spencer Swayze

Board Observers

Asaf Green

Director of Business Development, NTT Innovation Laboratory

Chris Roth

President, Reinke Manufacturing Co

Joost Van Laer

Partner, Edaphon

Advisory Board

Israel Grimberg

Co-Founder, Chief Innovation Officer at Team8

Daniel Harari

SVP – Corporate Development, M&A Investments, Mitsubishi HC Capital

Marcel Van Den Assum

Chairman, NZ Growth Capital Partners

Daniele Maggiolini

Global Head of Corporate Development – Ag, CNH Industrial

Join the team

We’re growing. Come grow with us.

At CropX we’re not only working on the important task of helping farmers produce enough food to feed the world with a minimal environmental impact, we’re also having fun doing it. If you are interested in working with a global team and making a positive impact, check out our open positions!

See open positions

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